Hi, I’m Justin Sinclair Thomson (no, Sinclair is not my 2nd name – my full surname is Sinclair Thomson), I’m a search engine marketing professional living in Cape Town, South Africa.
I started my digital marketing career in 2010, initially producing video content for social media, where I had the opportunity to work for a range of international brands across a wide variety of industries.
In 2013 I founded my first e-commerce store, capitalizing on what was at the time a niche in the South African market. What started as a side hustle quickly grew into one of South Africa’s most popular e-commerce stores. It was during this time when I found my passion for SEO and SEM.
After 6 years in retail e-commerce, I moved into the iGaming industry. I currently manage the SEO & Paid Media acquisition teams for an iGaming agency based in South Africa.